Elon Musk’s social media powerhouse, X (formerly Twitter), is set to introduce fresh subscription options, a revelation confirmed by CEO Linda Yaccarino during discussions with investors. The existing X Premium, or Twitter Blue subscription, priced at $8 per month, is getting a makeover with three distinct categories: Basic, Standard, and Plus.
This move aims to boost X’s revenue by catering to a wider audience, including users who might not have considered the full premium subscription.
Elon Musk has been vocal about his intention to address issues like bots and declining revenue on the platform. In a recent conversation with Israeli Prime Minister Benjamin Netanyahu, Musk hinted at introducing a nominal monthly fee for all X users to combat these challenges.
An earlier glimpse into the platform’s code by a researcher, known as @Aaronp613, unveiled the potential differentiators among the three subscription tiers. The X Premium Basic plan is expected to feature full ads, while the X Premium Standard version will reduce ad exposure by half. Lastly, the X Premium tier promises an ad-free experience.
These changes reflect X’s commitment to enhancing the user experience while exploring sustainable revenue models. Stay tuned for more updates as X continues to evolve and adapt to the ever-changing social media landscape.