Twitter’s decision to change its logo was not explicitly stated. However, the owner of Twitter, Elon Musk announced on his official account on Sunday, July 23, 2023, that the company would be changing its logo to an “X” and that all the birds would be gradually forsaken.
It was also reported that the new logo was chosen by a fan who submitted it to Elon Musk. The change to the new logo marks a huge change from the company’s branding, as the blue bird had been a symbol of Twitter since its initiation. The new Twitter logo was a fan who submitted it to Elon Musk. The new logo replaces the iconic blue bird with a stylized “X”.
However, the purpose behind the choice of the “X” logo was not clearly stated.