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As the vibrant lights of Diwali 2023 illuminate homes across India, they bring not just joy and festivity but also the promise of economic rejuvenation. The festival of lights, celebrated with zeal and enthusiasm, has historically been associated with increased consumer spending, business activity, and a positive impact on various sectors of the economy.

  • Consumer Spending Surge: Diwali is synonymous with the exchange of gifts, purchases of new clothing, and a heightened demand for consumer goods. This surge in spending is a catalyst for retail businesses, both online and offline, experiencing a significant uptick in sales. From electronics to home decor, the festive season sees consumers actively contributing to economic growth through their purchases.
  • Boost to Small Businesses: Local markets and small businesses flourish during Diwali as communities come together to celebrate. Traditional sweets, handicrafts, and festive decorations witness heightened demand, providing a vital economic boost to local entrepreneurs and artisans. This, in turn, fosters a sense of community support and sustenance for grassroots economies.
  • Tourism and Hospitality Flourish: Diwali often prompts travel and family gatherings, leading to increased activity in the tourism and hospitality sectors. Popular tourist destinations, as well as hometowns, witness an influx of visitors, resulting in a positive economic impact on hotels, restaurants, and associated services.
  • Manufacturing and Production Upswing: In preparation for Diwali, industries experience a surge in production to meet the demand for various goods. The manufacturing sector, from sweets and snacks to decorative items, operates at an escalated capacity, providing employment opportunities and contributing to the overall economic output.
  • E-Commerce Boom: With the growing trend of online shopping, Diwali sees a significant surge in e-commerce activity. Special Diwali sales and discounts attract consumers to online platforms, giving a substantial boost to the digital economy. This trend reflects the evolving consumer landscape and the adaptability of businesses to changing preferences.
  • Investor Confidence and Stock Markets: The festive season often coincides with a positive sentiment in the stock markets. Increased consumer spending and economic activities during Diwali contribute to investor confidence, potentially reflecting in the performance of stock exchanges.
  • Corporate Gifting and Employee Bonuses: Many companies indulge in corporate gifting and distribute annual bonuses to employees during Diwali as a gesture of appreciation. This not only enhances the festive spirit but also injects additional funds into the hands of consumers, further stimulating economic activity.

As Diwali 2023 spreads its radiance, the multifaceted impact on India’s economy becomes evident. Beyond the cultural and spiritual significance, the festival serves as a powerful economic driver, fostering growth, prosperity, and a sense of shared abundance among the people of India.

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Diwali, the festival of lights, is one of the most important Hindu festivals celebrated around the world. It is a time to celebrate the victory of good over evil and the return of Lord Rama to Ayodhya after defeating Ravana. Diwali is also a time to worship Goddess Lakshmi, the Hindu goddess of wealth and prosperity.

Lakshmi Pujan is the most important ritual performed on Diwali. It is a special ceremony performed to worship Goddess Lakshmi and pray for her blessings. Lakshmi Pujan is typically performed on the evening of Diwali, during the Pradosh Kaal, which is the twilight period between sunset and sunrise.

To prepare for Lakshmi Pujan, people clean their homes and decorate them with lights, flowers, and rangoli. They also set up a special altar for Goddess Lakshmi, which is typically decorated with a statue or image of the goddess, flowers, fruits, and sweets.

On the day of Lakshmi Pujan, people take a holy bath and wear new clothes. They then gather around the altar and perform the puja ceremony. The puja typically begins with an invocation of Lord Ganesha, the remover of obstacles. After Ganesha Puja, people offer prayers and offerings to Goddess Lakshmi.

The offerings to Goddess Lakshmi typically include flowers, fruits, sweets, and coins. People also offer her a special dish called kheer, which is a sweet rice pudding. After the offerings are made, people recite mantras and prayers to Goddess Lakshmi and pray for her blessings.

At the end of the puja, people distribute the prasad, or sanctified food, to everyone present. They also exchange gifts and greetings with their loved ones.

Lakshmi Pujan 2023: Muhurat and Significance

Lakshmi Pujan 2023 will be performed on November 12th, 2023. The muhurat for Lakshmi Pujan 2023 is from 5:39 PM to 7:35 PM.

Lakshmi Pujan is a significant ritual because it is a time to worship Goddess Lakshmi and pray for her blessings. Goddess Lakshmi is the Hindu goddess of wealth and prosperity. She is also known as the goddess of good luck and fortune. By performing Lakshmi Pujan, people hope to attract her blessings and bring wealth, prosperity, and good luck into their lives.

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This Diwali, we extend our heartfelt wishes for a prosperous, peaceful and joyous festival. May this festival of lights bring with it a renewed spirit of hope and positivity.

Diwali is a celebration of the victory of good over evil, and the return of Lord Rama to Ayodhya after his 14-year-long exile. May this festival bring about a new wave of optimism in our society and help us all to strive for a better future.

On this occasion, let us pause and reflect on the importance of values such as love, harmony, and brotherhood, and instill these in our minds. Let us spread the light of love and peace in our society and help create a better tomorrow.

We hope this Diwali brings you and your family health, happiness, and joy!

From The Parliament News Team

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New Delhi : Deepavali or Diwali (दिवाली), also known as the festival of lights, stands as one of India’s most pivotal celebrations. Signifying the victory of good over evil, knowledge over ignorance, and light over darkness, Diwali holds immense cultural and spiritual significance for Hindus. This festival is observed on the Amavasya, the new moon night, of the Kartika month in the Hindu calendar.

Deepavali serves as a unifying occasion for Hindus, fostering a sense of community and allowing them to revel in their faith, culture, and heritage. Beyond its festive charm, Diwali provides a profound opportunity for introspection, urging individuals to contemplate the triumph of virtue over vice. It prompts a recommitment to leading a virtuous life and upholding the values of goodness and righteousness.

The auspicious Hindu festival of Diwali spans five days, beginning with Dhanteras on November 10, which falls on a Friday, and concluding with Bhai Dooj on November 15, which lands on a Wednesday this year. Celebrated globally, Diwali aligns with the new moon of the Kartik month and is eagerly anticipated by both young and old, with preparations commencing well in advance.

In 2023, Diwali will be celebrated on Sunday, November 12. This day holds deep significance as it marks Lord Ram, Sita, and Lakshman’s return to their homeland in Ayodhya after a fourteen-year exile and the defeat of the demon king, Ravana. To commemorate their king’s homecoming, the residents of Ayodhya illuminated the entire kingdom with earthen lamps, set off firecrackers, and adorned their homes.

Dhanteras (November 10, 2023):

  • Dhanteras marks the commencement of the Diwali festival, falling on the 13th day of the dark fortnight in the Kartika month.
  • On this day, people prepare their homes and businesses, deeming it an auspicious time for purchasing gold, silver, or other valuable items.
  • Devotees illuminate lamps and offer prayers to Lord Dhanvantari, the god of Ayurveda and healing, seeking good health.
  • Many also revere Goddess Lakshmi, the deity of wealth, in elaborate evening ceremonies, lighting rows of lamps to welcome her into their homes.

Naraka Chaturdasi (Choti Diwali – November 11, 2023):

  • Naraka Chaturdasi, known as Choti Diwali, falls on the 14th day of the dark fortnight in the Kartika month.
  • It commemorates the triumph of Lord Krishna over the demon Narakasura, symbolizing the victory of good over evil.
  • People rise early, take oil baths, don new attire, and adorn their homes with rangoli (colorful designs) and oil lamps.
  • It’s a day for physical and spiritual purification.

Lakshmi Puja (November 12, 2023):

  • The most significant day of Diwali, Lakshmi Puja, occurs on the third day of the festival.
  • Devotees pay homage to Goddess Lakshmi, the deity of wealth and prosperity, seeking her blessings for a thriving year.
  • Elaborate pujas (prayer ceremonies) are conducted, and homes are aglow with lamps, candles, and decorative lights.
  • Believers hold that a clean, well-lit home welcomes Goddess Lakshmi, ushering in wealth and fortune.

Govardhan Puja (Annakut – November 13, 2023):

  • Govardhan Puja, also referred to as Annakut, falls on the fourth day of Diwali.
  • It pays tribute to Lord Krishna, who lifted the Govardhan Hill to protect Vrindavan’s residents from Lord Indra’s torrential rain.
  • Devotees arrange an array of food offerings, including sweets, dishes, and fruits, for Lord Krishna.
  • Temples host grand Annakut celebrations, attracting visitors eager to witness the extravagant food presentations.

Bhai Dooj (November 14, 2023):

  • Bhai Dooj, also known as Bhau-Beej or Yama Dwitiya, is observed on the fifth and final day of Diwali.
  • This day celebrates the sibling bond, as sisters pray for their brothers’ well-being and longevity.
  • Brothers, in turn, offer gifts as tokens of their love and protection.
  • The festival deepens emotional and familial connections among siblings.
  • These five days of Diwali, commencing on November 10, 2023, are a time of celebration, reflection, worship, and joy, symbolizing diverse aspects of life and spirituality. Families unite, share meals, exchange gifts, and seek blessings for a prosperous and harmonious future.

Certainly! Here are some Diwali wishes, messages, and quotes that you can use to convey your warm wishes during the festival of lights:

Diwali Wishes:

  1. Wishing you a Diwali filled with light and joy!
  2. May your life be as colorful and sparkling as the lights of Diwali.
  3. Wishing you a prosperous and joyous Diwali.
  4. May the festival of lights bring happiness and prosperity to your life.
  5. Let the light of Diwali illuminate your path to success and happiness.

Diwali Messages:

  1. May the divine light of Diwali bring peace and happiness to your home.
  2. Wishing you a Diwali that’s as sweet as your favorite sweets.
  3. May the fireworks of Diwali light up your life with joy and success.
  4. Let’s celebrate the victory of light over darkness and good over evil.
  5. Diwali is the perfect time to create special memories with your loved ones.

Diwali Quotes:

  1. “May the beauty of Diwali fill your home with happiness.” – Unknown
  2. “As you celebrate Diwali, may you be blessed with good fortune and success.” – Unknown
  3. “Wishing you a Diwali full of love and laughter.” – Unknown
  4. “The festival of lights is a time for family, friends, and fireworks.” – Unknown
  5. “Let us light up Diwali with positivity and good deeds.” – Unknown

Diwali Greetings:

  1. Wishing you and your family a Diwali filled with love, joy, and prosperity.
  2. May the warmth of Diwali fill your heart with love and happiness.
  3. Sending you my heartfelt wishes for a bright and joyful Diwali.
  4. May the blessings of Lord Ganesha and Goddess Lakshmi be with you this Diwali.
  5. May the festival of Diwali bring peace and harmony to your life and home.

Diwali Card Messages:

  1. “Wishing you a Diwali that’s as bright as the candles on the diyas.”
  2. “May your life be as colorful and vibrant as the rangoli.”
  3. “Let’s make this Diwali a memorable one with love and light.”
  4. “Sending you the warmest Diwali wishes and a year filled with success.”
  5. “May your Diwali be as sweet as the mithai you enjoy.”

Religious Diwali Messages:

  1. “May this Diwali light up your spiritual path and lead you to inner peace.”
  2. “On Diwali, may you receive the blessings of Lord Ram for a life filled with righteousness.”
  3. “Let the light of Diwali remove the darkness of ignorance from our lives.”
  4. “Wishing you a Diwali full of devotion and enlightenment.”
  5. “May this Diwali bring you closer to the divine and grant you wisdom and strength.”

Feel free to use these wishes, messages, and quotes to convey your warm greetings and best wishes to your friends and family during the Diwali festival.

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