In a dazzling display of style and innovation, Air India has revealed the much-anticipated makeover of its A350 planes, reflecting the airline’s bold rebranding efforts. The Tata Group-owned carrier has undergone a striking transformation, bidding adieu to its old identity and embracing a fresh, vibrant look.
The airline, which introduced its new red-aubergine-gold livery and logo ‘The Vista’ earlier this year, recently shared a sneak peek of its revamped A350s. These sleek beauties, painted to perfection, were captured in all their glory at a workshop in Toulouse, France. Air India has promised that these newly adorned planes will touch down in India during the upcoming winter season.
The eye-catching makeover doesn’t come cheap, with a whopping $400 million allocated to refurbish the entire fleet to match the new aesthetic. The inspiration behind the rebranding is said to be the golden window frame’s peak, adding a touch of legacy to the airline’s modern look. The new design palette showcases deep reds, aubergines, and stunning gold accents, along with a captivating chakra-inspired pattern.
Air India’s CEO, Campbell Wilson, expressed his vision for the airline, aiming to make it a world-class carrier representing the new India on the global stage. By 2025, the plan is for all Air India aircraft to proudly bear the new logo.
This exciting announcement comes after Air India’s significant aircraft deals with Airbus and Boeing earlier this year, signaling a new chapter in the airline’s history.
The airline’s iconic Maharaja mascot has also undergone a modern makeover, with a more stylized design and a vibrant color scheme of red, white, and purple. The bold red lettering on Air India planes gets a fresh look in a different font, and a touch of red decorates the underbelly of the aircraft, displaying the airline’s name in crisp white.
The new logo replaces the old one, which featured a red swan adorned with the distinctive orange Konark Chakra. Tata Sons Chairman N Chandrasekaran aptly described the new logo as symbolizing “limitless possibilities.”
With these captivating changes, Air India is poised to make a striking mark in the aviation world, showcasing a harmonious blend of tradition and modernity that is sure to capture the hearts of travelers around the globe.