Google has rebranded its AI chatbot Bard as Gemini, marking a significant step in the tech giant’s AI evolution. The rebranding coincides with the launch of a new paid tier and the expansion of Gemini’s accessibility to mobile devices, underscoring Google’s commitment to advancing AI technologies.
The decision to rename Bard to Gemini aligns with Alphabet’s broader strategy to position Gemini as the primary brand for all existing and future AI endeavors, mirroring Microsoft’s approach with its Copilot brand. Alphabet initially introduced Gemini as a family of AI models set to drive the next wave of AI advancements, following the merger of its AI research units, DeepMind and Google Brain.
Alphabet CEO Sundar Pichai highlighted the evolution of Gemini beyond just models, emphasizing its role in supporting an entire ecosystem. This encompasses products used by billions of individuals daily, as well as APIs and platforms fostering innovation for developers and businesses.
Gemini, formerly Bard, will be available in over 40 languages on the web, catering to users across more than 230 countries and territories. The rebranding aims to reflect the advanced technology at the core of Gemini, reinforcing its position as a leading AI chatbot in the digital landscape.
